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901 02 Umeå


070-392 07 10

Frukostklubben 24 maj: "Marketing Communications in the Digital World"


Some Thoughts from an Experienced Observer!

Rob Britton sharing three (or four! ) observations about recent trends, with a critical view - but always with a smile! 

Rob Britton has been in and near the airline and travel industries since 1969 -- nearly 50 years. But pure longevity doesn't matter; rather, it's what Rob has learned during those decades, and how effectively he shares that knowledge and insight with a range of stakeholders. In 2006, Rob, retired as Managing Director, Advertising, at American Airlines, where he was responsible for worldwide media advertising, brand stewardship, direct marketing, promotion, and customer research. He was part of the team that helped rebuild the AA brand after the 9/11 attacks in 2001. 

Rob earned a Ph.D. in geography from the University of Minnesota, and completed postdoctoral management training at The Wharton School, University of Pennsylvania. From 1984 to 1987, he held staff and field positions with Republic Airlines and Northwest Airlines. Rob joined American in 1987, and worked across the enterprise, in marketing, international affairs, corporate communications, and operations. He has published more than 100 articles in major newspapers and magazines, in travel-trade publications, and in refereed academic journals.

Rob has enjoyed a hybrid career, with long service to academia. Originally a geography professor, he is now an adjunct professor at the McDonough School of Business and Georgetown University, where he teaches two specialized MBA electives, and lectures annually at 25 other business schools worldwide, including Kellogg, Wharton, and London Business School. He is a Senior Adviser at the Eno Center for Transportation, a nonpartisan think tank in Washington, D.C., and serves on advisory boards at the Global Business School Network (Washington, D.C.), Umeå School of Business and Economics, Sweden, and the South American Business Forum, Buenos Aires.

OBS! föreläsningen hålls på engelska!

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